…Reusing is better than recycling
Recycling is better than tossing…


Our Packaging:  REusable, REcyclable and Cute!

Or why plastic should be avoided

Of course, we want these bottles to look adorable to bring you joy. And also we want them to be eco-friendly as much as safe for the consumer. These are two parts of the equation that we are sticking with. We have done an extensive research on glass, tin, paper and plastic and are offering you the condensed, but honest summary of our findings. We hope that it helps you make your everyday buying decisions.

Why is our glass eco-friendly?

We use charming premium cobalt blue glass packaging because it blocks out the sun which destroys all vitamins and antioxidants in cosmetic formulations. When you are tempted to buy a transparent glass cream jar think twice -  it probably has been sitting on the shelf for weeks or months and is already depleted of all nutrients, so what the point in paying high premiums?
Many of our glass containers already have at least 40% recycled content and are made by hand. So you are supporting both the environment and small artisan manufacturers. We love glass for its eco-friendliness and luxurious appearance.

-    Can be reused infinitely! That alone saves the trouble of recycling.
-    Can be infinitely and easily recycled
-    Is made from sand, sustainable and non-toxic
-    Is not biodegradable, but at least non toxic while deterioration and production.
-    Deteriorates over time – blends with sand or can be found as sea glass
-    Being heavier than water, it sinks and does not kill sea animals. Not that we are encouraging anyone to throw it in water!

Why is our paper eco-friendly?

No trees have been harmed during the production of our packaging! We use 100% recycled paper packaging.

-    Easily recyclable
-    Biodegradable – can decompose in a few years
-    Lightweight and unbreakable

Why is our aluminum tin eco-friendly?

-    Can be easily and infinitely reused and recycled
-    Non toxic
-    Lightweight and unbreakable

Yet, aluminum is made from a non-renewable metal that is mined, which damages ecosystems and produces mining waste. Therefore we limit our use of aluminum to bottle caps and a few products that require waterproof and airtight packaging. We are on a quest for recycled aluminum containers that will be 100% eco-friendly.

Why is plastic bad?

Seeking higher margins in already overpriced cosmetic products, many manufacturers opt for plastic because it is so cheap and readily available. But the consumer pays the price of health hazards and environmental pollution (which is also hazardous to health!). And some of them will cynically tell you that they are keeping costs down to deliver the best value for you - well, toxic packaging is not really of any value.


-    Producing one PET bottle generates more than 100 times the toxic than making the same size glass bottle
-    Producing plastics uses nearly 9 times the energy of producing glass!
-    Limited recycling due to difficulty in sorting the different types of plastics which may contaminate each other if not separated thoroughly, leading to poor quality recycled containers
-    The raw material is derived from natural gas or oil, both non renewable fossil resources.
-    Energy required to produce, package, and transport one PET container is the same as for a similar glass container – so lightness doesn’t always give plastics an edge
-    Contaminates the contents with toxins! Also, some essential oils may corrode plastics and make it migrate into cosmetics.
-    Plastic waste ends up in the combustion cameras (and contributes to air pollution) or in the landfills (estimated decomposition time 1mln years)
-    Reusing is limited, since they deform, are temperature sensitive and still leach chemicals.
-    Causes choking and death of hundred thousands of sea creatures every year!

Even despite being light and unbreakable, it’s the major pollutant in the western world and is making its way to the other parts of the world leaving toxic trail behind.  Because it’s cheap…